Prasanna Bidkar, http://rightmixtech.com
Online video content’s popularity has grown exponentially in a short time, thanks to video sharing sites such as YouTube. The increasing availability of high-speed Internet has also had a hand in making video so popular. More than 1 billion unique users visiting each month to the site shows us we need to pay attention.
According to Cisco’s Visual Networking Index forecast, by 2017 an individual will need 5 million years to watch the amount of video content available on the Internet. Globally, 69 percent of the Internet traffic will be in video format.
There’s no doubt that content marketing was the rising star of 2013, and almost all industry leaders agreed to invest more in content marketing in 2014. This trend along with the video stats indicate that you need to make video a part of your content strategy if you want to attract your audience and retain them.
Here are some Do’s and Don’ts that you should keep in mind as you begin to integrate videos in your content marketing strategy.
- Don’t use videos that start automatically when a visitor arrives at your site. Most people want the power to choose when they watch video on the web, and if that is taken away, it could leave a bad taste in their mouths.
- Don’t put too many videos on any one page. This can cause slow load times, and possibly even browser crashes for users who do not have the fastest connections or the newest computers.
- Don’t take a “one size fits all” approach. If you have a video, offer options for those with slower connections alongside the standard options. You can provide written summaries for recorded content, for example.
- Don’t forget to seek input from your website visitors. If you’re considering videos but have not implemented them yet, consider doing a user survey to find out how they would like to see it used. If you are already using videos, ask them if they feel you are using it in the best way possible. You are providing these things for the benefit of your users, so it’s crucial to make sure that they are in fact benefiting from them.
It’s important not to alienate anyone through your use of video. The idea is to give your users more options, not to make things more complex or decrease usability. In addition to the mistakes discussed in this post, look at these screencasting tips before you begin producing tutorials and How To videos.
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