Is Audio Content Part of Your Content Strategy?

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These attractive new options of the Internet are not for fun and games only. They afford marketers with ample new ways to inform and connect with their visitors. We no longer have to rely on the written word to get our point across suitably. We can also communicate with our site visitors through audio and video.

Audience Preferences

Multimodal communication is one of the most important benefits of this new technology advances. According to a research conducted by PewResearchCenter, about quarter of the American population accesses podcasts. According to the latest report by Edison Research and Triton Digital, Podcast consumption grew 25 percent over last year.

Personal Connection

Audio can inject personality into your website in a way that text and graphics cannot. There is just something about hearing someone’s voice that makes website visitors feel welcome.

Accessible

According to Triton Digital, mobile device listening accounted for 56 percent of all audio consumption in the US.  Audio is convenient. Those who want or need to multitask can listen to audio while doing something else. They do not have to be right in front of the computer screen to use it. You can also make audio available for download to an iPhone, iPod or MP3 player, so your visitors can take it with them wherever they go .

Using audio can separate you from the competition. Many sites do not use audio, and if yours does, those who prefer it will come to you instead of your competition. Moreover, you don’t need to create content everytime from scratch. You can easily repurpose your existing content and convert it into a podcast. Your content strategy should not only be focused on what content to include, but also focus on how users prefer to access the content.